Taylor Swift attending Travis Kelce’s game leads to $37 million of brand value

The Taylor Swift and Travis Kelce hysteria is poised to continue another week.

After weeks of rumors that Kansas City Chiefs star Travis Kelce and Taylor Swift were dating, the singer showed up at a Chiefs game last week, and is expected to attend the Chiefs-Jets game on Sunday night, per NBC and Front Office Sports. NBC, the network broadcasting the Chiefs-Jets game, released a video promo on Friday with Swift’s song “Welcome to New York” as its theme music.

Swift…

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